Norm Rubenstein is widely regarded as one of the legal industry's most experienced and innovative growth and positioning strategists. As the chief marketing officer of three global law firms and as a consultant to numerous others, Norm has collaborated with law firm leadership on strategy designed to increase client and market share, on award-winning branding initiatives, and on the evaluation of their marketing organizations and investments. Recognized for his professional services marketing leadership, in 2007 Norm was among the inaugural honorees of the Legal Marketing Association's Hall of Fame.
Norm's clients are the beneficiaries of 35 years of cumulative management and marketing experience, 25 of which have been focused on the legal industry. Before joining Orrick as its first CMO, for which his work was honored with the Spherion Marketing Director of the Year Award, Norm headed Norm Rubenstein Marketing & Communications LLC. As a consultant, Norm advises professional services firms and other businesses on strategic planning, strategic marketing planning, branding and positioning programs, and organizational effectiveness. Norm's practice reflects a decade's worth of experience as an in-house legal marketer; ten years as the director of the publishing and marketing divisions of Edison Electric Institute, one of the nation's largest trade associations; and five years teaching at the University of Virginia.
Norm has served as national president of the Legal Marketing Association (LMA) as well as president of its Mid-Atlantic Chapter. He holds B.A. and M.A. degrees from Tulane University, and completed his doctoral course work at the University of Virginia. Norm writes extensively on legal marketing and management topics and is a frequent speaker at industry conferences. Co-founder and several times chair of The American Lawyer Media CMO Forum, Norm is a fellow of the College of Law Practice Management.
In 2008 Norm was elected to the Board of the New Orleans Pro Bono Project, a Louisiana-based 501(c)3 that unites the underserved with volunteer legal counsel in the greater New Orleans metropolitan area. He currently serves as a Vice Chair of the Project’s Executive Committee and sits on its Strategic Planning and Resource Development Committees. He also co-chaired the 2014 Justice for All Ball, the Project’s principal fundraising event. In June 2014, Norm was honored with the New Orleans Bar Association’s Liberty Bell Award.
Zeughauser Group is the firm of choice for legal industry leaders seeking to increase competitive advantage and profitability, enhance market position, and strengthen organizational culture.